Pee Dee Region and Florence

3290 W. Radio Drive, Florence, SC 29501

I-95 Exit 160, South Carolina

843-664-0330 or 800-325-9005 or

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Florence is one of eight counties that make up the Pee Dee Region of South Carolina - the northeastern corner of the state. The name "Pee Dee" is derived from a Native American tribe which settled in the area many moons ago, and the Great Pee Dee River - also named after the tribe - that originates in the Appalachian Mountains and runs through the Carolinas. With the largest number of entertainment sites, retail establishments, restaurants and hotels, Florence is considered the hub of the Pee Dee Area.

Florence was originally established as a transportation hub, first because of the Pee Dee River, then because it was the intersection of two major rail lines. Though largely agricultural, with their direct connection to I-95 and I-20, Florence has become a leading choice for large corporations such as Heinz, Honda, QVC, Monster, Johnson Controls and most recently, Otis Elevator.

Conveniently located at the intersections of I-95 and I-20, and offering more than 300 restaurants and nearly 5,000 quality hotel rooms, Florence is the perfect place for you to play, dine and stay!

There's always an art exhibit, play or film screening on the campus of Francis Marion University, and the Florence Little Theatre is a premier theatre with a full schedule of shows. Live bands entertain nightly, and the Florence Civic Center brings in the hottest shows, such as Cirque du Soleil and Tyler Perry. The Francis Marion University Performing Arts Center - constructed in 2011 - is a state-of-the-art facility offering Broadway, theatrical and dance productions year-round.

Planning a day trip? Stop by the Florence Museum to see their changing art gallery, and check out the Hewn-Timber Cabins, circa 1836, on the campus of Francis Marion University. Pick up some fresh produce and hot boiled peanuts from the Pee Dee State Farmers Market year-round, and choose from a variety of candies, pecans, jellies and more at Young Plantations Pecan Outlet. Stretch your legs on the Florence Rail Trail System or play a round at one of Florence's premier golf courses.

While you're in Florence, plan to spend a day in the sand at Myrtle Beach, just an hour away, or check out the excitement at the famous Darlington Raceway, just a few minutes away.

Enhance your visit to the Florence area by visiting some of the surrounding towns that make up the Pee Dee Region. Stop by the Dizzy Gillespie Home Site Park in Cheraw to celebrate the life of "The King of Jazz". Visit Pedro and his friends at South of the Border in Hamer and explore the Reptile Lagoon and Pedroland. See topiary artist Pearl Fryar sculpt his magical garden in Bishopville.

Whatever your pleasure, this area has something for you! For more information about Florence and the Pee Dee Region, please contact the Florence Convention & Visitors Bureau at 800-325-9005 or visit them online at